The Analysis Of Speech Act In Language Use On Social Media: A Case Study Of Instagram Stories

Abstract

This research aims to analyze speech acts in the use of language on social media, with a special focus on Instagram Stories. This research uses a qualitative descriptive method with a case study approach to identify and categorize various types of speech acts used by Instagram users in their stories. Data was collected from a number of randomly selected Instagram stories and analyzed using speech act theory by J.L. Austin (1962) and John Searle (1969). The research results show that directive and expressive speech acts are the most dominant. This research also found that the social context and communication goals greatly influence the type of speech acts used. These findings provide insight into the dynamics of communication on social media platforms and how users utilize story features to interact and express themselves. This research contributes to a deeper understanding of language use in digital contexts and its implications for linguistics and communication studies.